I was tasked with creating an original global event and creating all the branding elements for it, ultimately finishing with a completed brand guide. I came up with the idea for "Lentamente" a slow fashion festival inspired by the authentic Italian lifestyle. I recognized the lack of awareness for the slow fashion movement. This movement promotes the art of creating, sustainability and ethics in fashion. 

With this project, I combined my experience from studying in Italy for a semester, my love for fashion, and my passion for art. I aimed to create a sophisticated, romantic, yet down to earth feeling throughout the brand. Ive included the individual pages of the brand book, as well as complete mockup of the book and deliverables.

I utilized my design skills to create event branding, tickets, posters, and business cards, all culminating in the brand book.